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Start here
Instruction guide on how to start using electronic courses
Mechanism for calculating grades for evaluating the trainee’s activities and tasks
Communication policy
Policy for responding to inquiries
A guide to defining the main sections of electronic courses
Training objectives
Course time plan
Course content
Training module one - synchronous
Marketing concept- synchronous
Importance of Marketing Management - Synchronous
Marketing management tasks - concurrent
Self-test 2 Questions
Training module two - synchronous
Factors affecting marketing - synchronous
Stages of marketing development. synchronous
Benefits of the marketing plan.- Synchronous
Self-test 2 Questions
Training unit three - synchronous
Benefits achieved by direct marketing. - Synchronous
Elements and steps of marketing management - concurrent
Behaviors of a successful marketer. - Synchronous
Self-test 2 Questions
Training unit four - synchronous
Direct marketing skills.- Synchronous
Forms of direct marketing - synchronous
Self-test 2 Questions
Training unit five - synchronous
Advantages and disadvantages of direct marketing - synchronous
Direct marketing methods.- Synchronous
Self-test 2 Questions
Sixth training unit - synchronous
Definition of electronic marketing.- Synchronous
The evolution of digital marketing over the past years - synchronous
Self-test 2 Questions
Training unit seven - synchronous
Social media..- Synchronous
Social Media Overview - Synchronous
Self-test 2 Questions
The eighth training unit - synchronous
Social Media Marketing.- Synchronous
Principles of social media marketing. - Synchronous
Self-test 2 Questions
Training unit nine - synchronous
Advantages of social media marketing.- Synchronous
The importance of marketing through social media sites.- Synchronous
Self-test 2 Questions
Training unit ten - synchronous
Marketing mix - synchronized
The importance of the marketing mix - synchronized
The impact of electronic marketing on the marketing mix - synchronized
Self-test 2 Questions
Training unit eleven - synchronous
Social media marketing strategy. - Synchronous
Elements of the electronic marketing mix - simultaneous
Self test 2 Questions
Training unit twelve - synchronous
The foundations of successful social media marketing.
Important insights into electronic marketing via social media networks
Self test 2 Questions
The thirteenth training unit
Steps to create a plan for electronic marketing through social networking sites.
Tips on electronic marketing via social media sites.
Self test 1 Questions
Training unit fourteen - synchronous
Electronic marketing through Snapchat
Electronic marketing via Twitter.
Self test 2 Questions
Training unit fifteen - synchronous
Electronic marketing through Instagram
E-marketing via YouTube.
Self test 2 Questions
Training unit sixteen - synchronous
The most important methods used in creating content on social sites
The difference between value and marketing content.
Self test 1 Questions
Training unit seventeen - synchronous
Basics of social media marketing.
Marketing methods via social media sites.
Self test 2 Questions
The eighth training unit - synchronous
Advantages of electronic marketing
Electronic marketing methods.
Self test 1 Questions
Training unit nineteen - synchronous
Electronic marketing steps.
Electronic marketer skills.
Self test 1 Questions
Training unit twenty - synchronous
Golden rules of e-marketing.
Challenges and opportunities of electronic marketing
Self test 2 Questions
Evaluating the trainee’s satisfaction with the course
How to evaluate trainee satisfaction:
Trainer satisfaction rating
Final test
test yourself 6 Questions
Certificate
Certificate

 

مفهوم  التسويق

 

 

 

 

 

 

عملية تجارية تتضمن مجموعة من الأنشطة التي تهدف إلى إنشاء وتبادل القيمة مع العملاء والأسواق المستهدفة. يتضمن التسويق تحديد احتياجات العملاء ورغباتهم ، وتطوير المنتجات أو الخدمات التي تلبي هذه الاحتياجات ، وإنشاء قنوات لتوزيعها ، وتسعير هذه المنتجات أو الخدمات بشكل تنافسي ، والترويج لها إلى العملاء المستهدفين.

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Start here
Instruction guide on how to start using electronic courses
Mechanism for calculating grades for evaluating the trainee’s activities and tasks
Communication policy
Policy for responding to inquiries
A guide to defining the main sections of electronic courses
Training objectives
Course time plan
Course content
Training module one - synchronous
Marketing concept- synchronous
Importance of Marketing Management - Synchronous
Marketing management tasks - concurrent
Self-test 2 Questions
Training module two - synchronous
Factors affecting marketing - synchronous
Stages of marketing development. synchronous
Benefits of the marketing plan.- Synchronous
Self-test 2 Questions
Training unit three - synchronous
Benefits achieved by direct marketing. - Synchronous
Elements and steps of marketing management - concurrent
Behaviors of a successful marketer. - Synchronous
Self-test 2 Questions
Training unit four - synchronous
Direct marketing skills.- Synchronous
Forms of direct marketing - synchronous
Self-test 2 Questions
Training unit five - synchronous
Advantages and disadvantages of direct marketing - synchronous
Direct marketing methods.- Synchronous
Self-test 2 Questions
Sixth training unit - synchronous
Definition of electronic marketing.- Synchronous
The evolution of digital marketing over the past years - synchronous
Self-test 2 Questions
Training unit seven - synchronous
Social media..- Synchronous
Social Media Overview - Synchronous
Self-test 2 Questions
The eighth training unit - synchronous
Social Media Marketing.- Synchronous
Principles of social media marketing. - Synchronous
Self-test 2 Questions
Training unit nine - synchronous
Advantages of social media marketing.- Synchronous
The importance of marketing through social media sites.- Synchronous
Self-test 2 Questions
Training unit ten - synchronous
Marketing mix - synchronized
The importance of the marketing mix - synchronized
The impact of electronic marketing on the marketing mix - synchronized
Self-test 2 Questions
Training unit eleven - synchronous
Social media marketing strategy. - Synchronous
Elements of the electronic marketing mix - simultaneous
Self test 2 Questions
Training unit twelve - synchronous
The foundations of successful social media marketing.
Important insights into electronic marketing via social media networks
Self test 2 Questions
The thirteenth training unit
Steps to create a plan for electronic marketing through social networking sites.
Tips on electronic marketing via social media sites.
Self test 1 Questions
Training unit fourteen - synchronous
Electronic marketing through Snapchat
Electronic marketing via Twitter.
Self test 2 Questions
Training unit fifteen - synchronous
Electronic marketing through Instagram
E-marketing via YouTube.
Self test 2 Questions
Training unit sixteen - synchronous
The most important methods used in creating content on social sites
The difference between value and marketing content.
Self test 1 Questions
Training unit seventeen - synchronous
Basics of social media marketing.
Marketing methods via social media sites.
Self test 2 Questions
The eighth training unit - synchronous
Advantages of electronic marketing
Electronic marketing methods.
Self test 1 Questions
Training unit nineteen - synchronous
Electronic marketing steps.
Electronic marketer skills.
Self test 1 Questions
Training unit twenty - synchronous
Golden rules of e-marketing.
Challenges and opportunities of electronic marketing
Self test 2 Questions
Evaluating the trainee’s satisfaction with the course
How to evaluate trainee satisfaction:
Trainer satisfaction rating
Final test
test yourself 6 Questions
Certificate
Certificate

وصف الدورة  

 

  • الهدف العام من البرنامج التدريبي
  • تمكين المتدربين من التعرف على التسويق وطريقة إدارته وعناصره والتعرف على مهارات  التسويق الالكتروني والمزيج التسويقي وطرق الاستفادة منه.

 

  • عدد الساعات التدريبية

60 ساعة

  • عدد الأيام التدريبية

20 أيام

 

  • أسلوب تقديم الدورة :

تدريب الكتروني متزامن ( يتم إرسال رابط للدخول للفصل الافتراضي على البريد الإلكتروني حسب الخطة الزمنية للدورة  )

 

  • متطلبات اجتياز الدورة :

حضور جميع الجلسات التدريبية المباشرة وإنهاء جميع التقييم الذاتي المرتبط بكل موضوع

 

  • التقنيات المطلوبة :
  1. جهاز كمبيوتر أو جهاز متنقل  لوحي (جوال – آيبا د)
  2. اتصال بشبكة الإنترنت
  3. حساب بريد إلكتروني .
  4. الاتصال بشبكة الإنترنت .
  • أساليب التقييم:
  1. تمارين وأنشطة تطبيقية واستكشافية مرتبطة بكل موضوع.
  2. المناقشة والحوار حول موضوعات الدورة.
  3. تقديم التغذية الراجعة بشكل مستمر للمتدربين.
  4. التقويم الذاتي بعد كل وحدة تدريبية
  5. اختبار ختامي يقدم في نهاية الدورة ويغطي جميع الموضوعات.
  6. استبانة تقويم البرنامج التدريبي .
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